There is nothing missing! And now seriously, if you want not to think about the field of marketing related to your business (except for a few initial and informative conversations of up to 60 minutes), then we talk, and for everything else we will make a deal. So, a campaign for you from start to finish, and it can last from a month to forever. To create details for you from the starting position to the goal (or goals), from strategy, integration, implementation, diversity and strong interaction.
This means activating all available and relevant channels of communication with the target group, all models of marketing and production activities that are relevant for better brand positioning and strengthening the presence. Package of umbrella creative, strategy, ATL, public relations, social networks, promotions and events. Basically, everything you need - in one place.
Many businesses have experienced a rapid expansion after some of their striking marketing campaigns, whether they were in the realms of conventional or guerrilla advertising, the fruit of those who had the freedom to do something bolder and step out of the market in every way.
Opportunity to work together to reach the ideal umbrella creative concept and clearly set strategies that will be adaptable and more favorable for implementation in the near and distant future and that will be able to make the necessary difference to your brand. If you want to run your own advertising after that or (in every sphere of marketing - PR, digital and SM, ATL, BTL, event) - then the decision is to entrust people with experience to be a significant part of starting your new brand or rebranding. refreshments of the old pretty good. Because sometimes one 'ordinary' PPT presentation can bring an advantage!
Today, it may be a key marketing tool - and the only one you can't do without! Whether you need to increase your online presence or are looking for a way to launch other marketing initiatives of your brand, social networks (primarily Facebook, Instagram, LinkedIn, Tik Tok and Youtube) are great tools that must be used.
A strong presence on social media is very important, since most of your customers or clients are there. Their importance is as great as the potential they bring in bringing in new customers and increasing brand awareness, so their professional leadership is a necessary segment of your overall business strategy - because there is no better channel to increase traffic to your site or sell directly, the network itself!
In the last ten years, public relations and PR have become extremely important for every brand, company or organization that thinks about itself and its business in a modern, rational and responsible way. Planned and proactively managed public relations are the basis of the first, most important impression, but also the complete impression, so they are an unavoidable element of successful business.
We have those who will dedicate themselves to the PR segment of your brand as a project or for a longer period of time and make it sufficiently visible in public space and on the market, but also to be able to communicate whatever you want through various PR techniques and forms. We are especially specialized in the niche of PR and integrated socially responsible campaigns, because some of our people have worked on projects of this type awarded in the country and abroad - for different brands.
It is good when they know you and easily recognize you, but it is not always easy to get to that position! The position of your product or service in the market depends on branding as an initial step. By branding, you create the character of the brand and form the opinion of consumers or public opinion as a whole, so it is important to give additional value to your products or services, as a boost at the start.
The market is competitive and congested, times are unstable, and it is difficult for brands to stand out visually and in character. That is why it is important to position yourself well, choose a striking visual identity that everyone will easily remember and a tone of communication that will deviate from the average. That's where we jump in. And when it comes to rebranding an existing product or service, the process is similar, only the challenge is a little different. Of course, we can do it together - in both cases.
Success in politics depends primarily on the candidate or political organization that seeks to achieve results that would bring them a certain personal or general benefit - a board or deputy salary, council or ministerial seat, levers of decision and power or a certain financial interest on the one hand, and sometimes and the realization and protection of the public interest in any form from another.
Whatever the motive, without a serious and proven campaign team, the result cannot be achieved, and the elections in the last ten years show us that. It is necessary that the messages and ideas of the campaign are very easily and quickly consumed and distributed in the most efficient, organic way, in order to raise the awareness of voters and place an invitation to action - just voting as a vote of confidence. Despite the conditions, we strive to work professionally and therefore use various techniques to promote our clients as independent candidates or parties, movements and other organizations as group participants in all levels of elections - local, city and national. We have a lot of experience in all these fields - from our first campaign of the 'Samo Jako' movement led by the satirical and fictional character of Ljubisa Preletačević Beli, through the turnout campaign in the Belgrade elections in 2018, to several guerrilla campaigns for leading political organizations from 2019 to 2022.
Either you have a good design and sail stably or you simply go to the margins - proven many times in practice. That is why you need a unique and creative design of the book of standards, ie the design of the complete visual identity of your brand. This primarily means the design of the logo and / or its application to various materials for business communication, but also the production of quality graphic design as needed and the preparation of content for printing. You can choose - design of all digital forms, billboards, business and other catalogs, brochures, brochures, flyers, business cards, folders, bags, envelopes, memos or whatever comes to mind.
And the text that makes a difference must be taken care of by a copywriter, a salesman 'from the shadows', one who with his advertising campaign, slogan or project aims to attract customers or users of services - people who are needed by your brand. Someone who, in cooperation with a graphic designer, will textually complete and refine the story of your product or service.
We have people who are happy to create all forms of content - audio, video, photo, but also 3D animation. When it comes to audio content, count on good jingle, promo, support or background music, and we are here to create video content and high quality post-production, using cameras, microphones, lighting and other professional equipment for superior recording and video editing.
Of course, photographing and arranging photo material is a necessary segment of the beginning of every marketing campaign, but also a part of every impressive and important event, regardless of whether it is family, corporate or political. Our photographers have a lot of experience in each of the mentioned spheres and they keep jammed cameras, gimbals and drones, waiting for your sign!
We organize events the way you want and say - no matter what type it is. So, a team meeting, a smaller or larger celebration regardless of the occasion, an educational or business workshop, all kinds of seminars, conferences and conventions.
It is not easy to get into all this alone. The production of the event involves a clear identification of the portable message, conceptualization, image, overall logistics, technical aspects, financial calculations, consulting and support for customized services and different needs. We will simply do our best to make your event explode!
A clear and / or attractive site today is necessary for every business / brand that wants to position itself as relevant. Therefore, its production should respect certain production standards in order to be successful, efficient and useful. Of course, not every site meets those standards, although at first glance it may seem that everything is fine with it.
However, if you rank poorly on Google, if you have poor visitor reactions and low traffic, if your site is slow, unsafe or have other difficulties, all this shows that your site is not well designed or outdated, so time has run out of time. . With our associates who have many years of experience, we can make, fix or change things from the bottom up!
Chief Executive Officer
After many years of experience in hotel and event management in the United States, he decided to invest in domestic business and with his older brother Stevan, who has extensive experience in integrated and especially digital marketing, he started the Hypnodrome agency in his hometown.
As one of the basic values of Hypnodrom is the correct division of labor in which everyone does what they know best, Slobodan has put together a strong selection of professionals with experience in large agencies, all in order to provide clients with much better services according to the highest professional standards of modern advertising. Crucial in turbulent times!
Director of Strategy
A digital native born and grow up in Australia, who loves to use data, trends and insights to maximise the impact of social media and optimise omnichannel storytelling and performance. Through tracking customer behaviour and understanding it, Aneta build creative strategic plans that actually work — not just look good on a PowerPoint slide. It's an exciting time for digital and she is thrilled to play a key role in helping brands exceed their goals.
Like a swiss-army knife, she know brand strategy as much as business strategy, balance creativity and performance, use her left and right brain, equally use her talent for writing (especially in English) as well as her interest in social psychology (especially in consumer behavior), a team player and independent lone rider and she has a 360 background having worked on the client, agency, publisher and record label side - the jack of all trades, an all rounder. Her main specialties are Digital strategy and consultation, Social media content planning, Social media advertising (planning and buying) and SEO content writing (native English).
Creator of several impressive campaigns at the national level and an experienced copywriter specializing in digital advertising, but also for all other forms of modern marketing. He worked in four renowned Belgrade marketing agencies, on almost a HUNDRED brands and campaigns, while today he is employed in New Moment New Ideas, the most awarded agency in Balkans.
He is known to the public as the idea creator of the 'low cost' campaign of the fictional presidential candidate Ljubiša Preletačević Beli, who won 10% of the votes and a convincing third place in the 2017 presidential elections in Serbia! As far as corporate advertising is concerned, the campaign against depression 'Nesalomivi' (Hemofarm Foundation), in the implementation of which he participated, won numerous prestigious awards at the national and international level, so it is by far the most successful project he has worked on.
It's best when the content moves, and Ivana is here to provide the necessary dynamism to every campaign! She graduated in 'Game design', and as a talented visual artist and graphic designer, she specializes in creating 3D animations, 3D models, setting the scene, creating visuals, implementing 3D objects on video, as well as creating movements in a two-dimensional environment. She is skilled in creating characters, storyboards, backgrounds, but also in the 'motion graphics' technique, which represents the implementation of an animated or digital video in the most common combination with an audio recording. It is also known to the masses as Inverted.Normals.Art.
Until we met Jovan, we thought that there was no graphic designer who was efficient enough, extremely rational, perfectly socially intelligent, someone who respects deadlines and clients' wishes so much and who, in addition, possesses all the professional qualities needed to succeed in modern advertising.
Jovan has the experience of working in two serious Belgrade agencies, while he is currently permanently employed in the company New Moment New Ideas, where he 'covers' a large number of world-renowned clients, such as P&G, SC Johnson, Olympus Foods, and many others. He specializes in creating content for social networks, banners and all forms of web design.
Our youngest strength was quickly thrown into the fire, and that's exactly how Maria does it best! Hypnodrom manager and public relations consultant who graduated from the Faculty of Political Sciences, majoring in journalism and communication. She is mostly engaged in the areas of organizing events and press conferences, finding creative strategic solutions in corporate communications, excelling in crisis PR, formulating and implementing campaigns, writing announcements and creating other forms aimed at increasing or defending the client's reputation.
Popular 'Slavkara' is 29 years old photojournalist and documentary photographer. After graduation from the College of Hotel Management and a few hospitality jobs, he started to gain an interest in documentary photography and visual storytelling as the best way to explore the world.
After 3 years as a freelance photographer, started working for the media company'Ringier Axel Springer'. In 2019, he received a scholarship from VII Academy in Sarajevo to attend the 9 months-long interdisciplinary Seminar for Narrative and Documentary Practice, together with 14 photographers from the wider Balkans region. His work was published in several Serbian magazines, such as ''NIN'' and ''Vreme'' and a few online publications. In addition to this sophisticated segment, Slavkara is very good at committing to commercial projects - so no worries!
A creative woman of various talents - she expresses herself both vocally and in writing, in Serbian and English. After graduating from the Faculty of Political Sciences, she continued her education by enrolling in master's studies at the same faculty, and during her studies she worked as a journalist, working on TV 'Prva' and on the 'Balkanrock' music portal. She has copywriting experience from the digital sector of the well-known Belgrade marketing agency New moment New Ideas, where at the beginning of her career she had the opportunity to work with people who achieved worldwide success in this business, for dozens of large clients. As a Hypnodrom copywriter, she will give your brand the necessary tone of communication and written bravura, and everything that is textual in the campaigns will be adapted to your target group. By the way, she is also a member of the Macao band, so maybe she will sing some jingle for free.
A man who talks a lot, but holds a camera just as much! Within the Hypnodrom team, he is responsible for the production of material on the field, but also post production in the form of editing, color correction and sound processing until the final product is ready for commercial use. He was a 'combo' (man for everything) of the Belgrade agency The Point, but also a video/audio technician of the Kombank hall, while he was engaged in various musical projects, as well as in conventional and 'guerrilla' political campaigns.
Make your events pop, no matter the type! Nikolija will make an effort to bring everything to perfection with our help, because the production of the event involves a clear identification of the message to be conveyed, designing the concept, image, entire logistics, technical aspects, financial calculations, providing consultation and support adapted to different needs. As someone who studied marketing and chose this sphere as a life calling, our Nikolija was engaged in relevant marketing media and at key events - 'Marketing Network', Cactus Festival (from 2019 to 2021) from the very beginning of her career. , where as an assistant organizer she worked on the organization of the event, all accompanying work related to the event, with the team and parties, but also on awarding), while on 'Challenge 2021' she worked on the organization of online and live events, as well as the briefing with the parties. This is just the beginning, we will work on the biggest things together!
Dutch child from another planet! Nastasja grew up in the land of tulips, and after moving to Serbia, she continued her education at the Faculty of Medicine, but did not neglect her fashion, journalistic and PR career either. The least important title for her is Miss Belgrade, while for our business it is far more important that she has enviable experience in the field of various communications - she was an Account Manager at the company Burdock Consultancy d.o.o., she worked as a Dutch Help Desk Representative at the NCR company, while she was the manager of various show on Toxic TV, Hype TV and PR manager of Artimedia High School. She is fluent in German and Dutch.
A young partner company whose primary activity is b2b web programming, creating websites and web applications for clients, but also optimization and advertising on social networks and Google.of rooms, products and services, through processing these materials to creating a website, optimization and advertising on social networks and Google.
The highest quality and most affordable printing in the area of the city of Belgrade, with a preparation for printing that stands out from the usual solutions with its design.
Our partner who creates different content, which has in common that it is usually viral - that is, content writing, copywriting, SEO content and content for social networks. Large projects also require guerilla methods, and with Z Solutions we have a 'closed circle' of all the necessary tools.
As inflation numbers continue to rise and the Fed increases interest rates to fight it, fears of the looming “R” word are keeping marketers and C-suite leaders up at night. Like any good business people, they’re asking themselves questions like, How can I recession-proof my business? Is my brand one that consumers see as essential to their daily lives? Are we nimble enough to pivot at a moment’s notice?
Instagram said that in the coming weeks, all videos posted to its platform that are below 15 minutes in length will be shared as Reels.
The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still some things that stay the same.
Kralja Petra I 319, 11400 Mladenovac, Belgrade District, Serbia