Instagram Videos Under 15 Minutes Will Now Be Reels

Instagram said that in the coming weeks, all videos posted to its platform that are below 15 minutes in length will be shared as Reels.

This change will not affect videos that were posted prior to its rollout.

Reels from users with public accounts will now be eligible to be recommended to and seen by more users on the platform, starting out with those under 90 seconds long. Reels from profiles set to private will be seen only by that profile’s followers.

Instagram is also consolidating its video and Reels tabs into a single destination on profiles.

The platform said in a blog post Thursday, “Since Reels offer a more immersive and entertaining way to watch and create videos on Instagram, we’re bringing these creative tools and the full-screen experience to your video posts, too.”

Instagram also expanded the capability of its Remix features for Reels.

In the coming weeks, Instagrammers will gain the ability to Remix public photos.

Reels creators can now choose between a green screen, a horizontal or vertical split-screen or picture-in-picture reaction view to add their own video commentary to existing Reels.

Or, rather than having the Remix appear at the same time as the original Reel, users can opt to add their clip at the end of the Reel so that they play sequentially.

New templates enable users to create Reels by preloading audio and clip placeholders or adding their own photos and video clips. These template ideas can be found by tapping the camera icon in the Reels tab.

Finally, the new Dual feature enables Instagrammers to record content and their reaction to it at the same time by using their phone’s front and back cameras simultaneously in the Instagram camera.

Source: adweek.com